Rethinking PowerPoint describes how to create and deliver compelling presentations that make the content stick, using techniques drawn from psychology, film, and design..

In 2010 speaker & filmmaker Ron Galloway became frustrated with his own presentation design and delivery. He spent 18 months interviewing presentation experts such as Nancy Duarte (slide:ology), Peter Norvig (head of research at Google), Dan Roam (The Back Of The Napkin), Carmine Gallo (Presentation Secrets of Steve Jobs) and many others, including experts from Penn State led by Michael Alley.

What emerged from his research was a set of standards for presentations that engage the brain, making the words and visuals work together rather than separately. Presentation delivery techniques were also researched, revealing ways to defeat stage fright, manage energy on stage, and lead the audience through a story that compels them and makes your message stick.

Rethinking PowerPoint describes how to create and deliver compelling presentations that make the content stick, using techniques drawn from psychology, film, and design..

In 2010 speaker & filmmaker Ron Galloway became frustrated with his own presentation design and delivery. He spent 18 months interviewing presentation experts such as Nancy Duarte (slide:ology), Peter Norvig (head of research at Google), Dan Roam (The Back Of The Napkin), Carmine Gallo (Presentation Secrets of Steve Jobs) and many others, including experts from Penn State led by Michael Alley.

What emerged from his research was a set of standards for presentations that engage the brain, making the words and visuals work together rather than separately. Presentation delivery techniques were also researched, revealing ways to defeat stage fright, manage energy on stage, and lead the audience through a story that compels them and makes your message stick.

Praise for previous editions of Designing Brand Identity:

An inspiring and powerful toolkit.

The Marketer

Alina Wheeler provides a practical structure for the brand building process.

Al Ries, coauthor, Positioning

Wheeler's book offers a cogent description of how strategy and design meet in the real world among world-class companies.

Marty Neumeier, author, The Brand Gap

A valued reference book for all members of the branding team.

Communication Arts

Product Description

Who are you?

Who needs to know?

Why should they care?

How will they find out?

In a densely crowded marketplace, corporations, organizations, and even individuals look for ways to differentiate themselves. That is the job of branding.

Whether your goal is to express a new brand or to revitalize an existing one, here is a proven, universal five-phase process for creating and implementing effective brand identity. From research and analysis through brand strategy, design development through application design, and identity standards through launch and governance, Designing Brand Identity is an essential reference for the entire process.

Enriched by new case studies showcasing successful world-class brands from Herman Miller and General Electric to the Obama '08 election campaign, this Third Edition offers new insights into emerging trends such as sustainability and social networks.

Alina Wheeler applies her strategic imagination and process management skills to revitalize brands for Fortune 100 companies, entrepreneurial ventures, and nonprofits.

Twelve Traits of the Best Brand Identity Firms

1. Strategic imagination. An ability to understand and align business goals with creative strategy and expression is critical.

2. Process focus. A disciplined process is used to foster collaboration, build trust, and ensure responsible decision-making and results.

3. Design excellence. Reducing a complex, meaningful idea to its visual essence requires skill, patience, and unending discipline, whether the endpoint is a symbol, a look and feel, or an integrated brand identity system.

4. Irrefutable logic. Creating a new system or brand architecture requires an ability to communicate a compelling case for change to any decision-maker, from the CEO to the director of marketing to a division head.

5. Alchemy. An ability to synthesize vast amounts of information and reduce it to a big idea. Also, an ability to cut through the clutter and see the “gold” in a marketing audit.

6. Empathy and insight. An ability to be collaborative and understand the perspectives of all stakeholders, to suspend judgment and transcend politics.

7. Flexibility and humor. An ability to keep an eye on the big picture despite constraints and challenges. A sense of humor always helps.

8. Mindfulness and curiosity. An awareness of what is going on in the wider world and insight into best practices and the branding landscape.

9. Tenacity. Boundless energy and the perseverance of a marathon runner are required to develop and refine key messages, new names, taglines, and branding guidelines.

10. Organization. Phase by phase, email by email, presentation by presentation, file by file, tracking and documentation are key.

11. Focus. First and foremost, the process must stay focused on the customer and their experience.

12. Passion. Passion fuels excellence and inspires brand engagement.

Author Ray Daniels provides the brewing formulas, tables, and information to take your brewing to the next level in this detailed technical manual.

Part 1 of Designing Great Beers is a complete book in itself, focused solely on home-brewing ingredients and techniques (including three superb chapters on hops alone). Ray Daniels proves himself the "techie" type, infusing his introductory chapters with as much brewing math as brewing lore. Yet, Daniels never hops off the deep end of beer geekdom. Instead, he complements this emphasis on data with the creative use of graphics; where one could get bogged down in the stats, there is usually a clear visual depiction to instantly summarize their meaning.

This focus on facts continues into part 2 of Daniels's guide, where it backs an admirably pragmatic take on beer styles and their importance in home-brewing. Daniels devotes a chapter to each of 14 major style categories, detailing historical origins and modern brewing techniques. He lays a contemporary groundwork by compiling and analyzing the recipes of the National Homebrew Competition's most successful beers. The assumption is that beers deemed representative of particular beer styles in modern competitions serve as ideal models for recipe creation. Among the information provided for each style is a chart showing the percentage of brewers using each type of grain and in what proportions the grains were added. Similar data are supplied for hop varieties, yeast strains, and water treatment. This reverse engineering of award-winning beers naturally benefits experienced brewers seeking to wow judges at the next competition. Yet, even brewers taking their first shy steps into creating their own recipes have much to gain from this kind of practical analysis. Daniels provides the basic tools a brewer of any level can use to formulate recipes with confidence and creativity. --Todd Gehman

Jeanne Liedtka and Tim Ogilvie educate readers in one of the hottest trends in business: "design thinking," or the ability to turn abstract ideas into practical applications for maximal business growth. Liedtka and Ogilvie cover the mind-set, techniques, and vocabulary of design thinking, unpack the mysterious connection between design and growth, and teach managers in a straightforward way how to exploit design's exciting potential.

Exemplified by Apple and the success of its elegant products and cultivated by high-profile design firms such as IDEO, design thinking unlocks creative right-brain capabilities to solve a range of problems. This approach has become a necessary component of successful business practice, helping managers turn abstract concepts into everyday tools that grow business while minimizing risk.

Early user interface (UI) practitioners were trained in cognitive psychology, from which UI design rules were based. But as the field evolves, designers enter the field from many disciplines. Practitioners today have enough experience in UI design that they have been exposed to design rules, but it is essential that they understand the psychology behind the rules in order to effectively apply them. In Designing with the Mind in Mind, Jeff Johnson, author of the best selling GUI Bloopers, provides designers with just enough background in perceptual and cognitive psychology that UI design guidelines make intuitive sense rather than being just a list of rules to follow.

Designing and Managing Programs: An Effectiveness-Based Approach, Third Edition, is an updated version of THE classic book on program management and design. This new edition is written in a deliberate manner that has students following the program planning process in a logical manner. Students will learn to track one phase to the next, resulting in a solid understanding of the issues of internal consistency and planning integrity. The book's format guides students from problem analysis through evaluation, enabling students to apply these concepts to their own program plans.

The classic Designing with Type has been completely redesigned, with an updated format and full color throughout. New information and new images make this perennial best-seller an even more valuable tool for anyone interested in learning about typography. The fifth edition has been integrated with a convenient website, www.designingwithtype.com, where students and teachers can examine hundreds of design solutions and explore a world of typographic information. First published more than thirty-five years ago, Designing with Type has sold more than 250,000 copies—and this fully updated edition, with its new online resource, will educate and inspire a new generation of designers.

Engaging and accessible to all students, Good Reasons is a brief, very readable introduction to argument by two of the country's foremost rhetoricians. By stressing the rhetorical situation and audience, this rhetoric avoids complicated schemes and terminology in favor of providing students with the practical means to find "good reasons" for the positions they want to advocate to their audiences. Good Reasons helps students write and understand various types of arguments, including visual as well as verbal arguments. Supporting the authors' instruction are numerous readings by professional and student writers and over 50 photographs. Good Reasons is distinctive in providing the most thorough coverage of rhetorical analysis and visual analysis. It has a new emphasis on visual argument throughout that responds to the need for greater visual literacy in a media-saturated culture. Good Reasons is also distinctive in beginning with why people write arguments.

The Solar Electricity Handbook is a simple, practical guide to using electric solar panels and designing and installing photovoltaic PV systems.
 
Significantly updated for 2011, the latest edition assumes no previous knowledge of solar electric systems. The book explains how solar panels work and how they can be used. It explains the advantages of solar energy and the drawbacks that you need to take into account when designing a solar power system. As well as explaining the underlying principles, it provides a step-by-step guide so that you can successfully design and install a photovoltaic solar system from scratch.
 
Internet Linked
Accompanying the book is one of the most comprehensive solar resource websites in the world. It contains powerful online tools such as the Solar Project Analysis toolkit, which provides a full feasibility and cost document for your project; Solar Irradiance Tables and Solar Angle Calculators for every major town and city in every country in the world; lists of suppliers and a Contact the Author form if you have any questions about your specific project.

Why buy the Solar Electricity Handbook?

• The Handbook is a simple, practical guide to using electric photovoltaic panels.
• The book is suitable for enthusiastic novices and building professionals.
• Clear examples, diagrams and example projects are given to demonstrate the true capabilities of these systems.
• The Handbook is updated yearly, providing an up-to-date reference for anyone planning to use solar power technology.
• It is the most comprehensive book on photovoltaic electric systems available today.
• It is backed up by the most powerful online calculator tools available, to make your design and calculations as straightforward as possible.
• The Handbook provides you with information that is relevant to you and your project, wherever you live in the world.

This popular rhetoric/reader combines a brief, accessible introduction to argument with an anthology of provocative readings on contemporary issues.

  Helps the reader write and understand various types of arguments, including visual as well as verbal arguments.  Anthology features more than 80 selections on topics such as privacy, globalization, science and ethics, the media and the environment.  General interest; Contemporary issues