Jeanne Liedtka and Tim Ogilvie educate readers in one of the hottest trends in business: "design thinking," or the ability to turn abstract ideas into practical applications for maximal business growth. Liedtka and Ogilvie cover the mind-set, techniques, and vocabulary of design thinking, unpack the mysterious connection between design and growth, and teach managers in a straightforward way how to exploit design's exciting potential.

Exemplified by Apple and the success of its elegant products and cultivated by high-profile design firms such as IDEO, design thinking unlocks creative right-brain capabilities to solve a range of problems. This approach has become a necessary component of successful business practice, helping managers turn abstract concepts into everyday tools that grow business while minimizing risk.

Author Ray Daniels provides the brewing formulas, tables, and information to take your brewing to the next level in this detailed technical manual.

Part 1 of Designing Great Beers is a complete book in itself, focused solely on home-brewing ingredients and techniques (including three superb chapters on hops alone). Ray Daniels proves himself the "techie" type, infusing his introductory chapters with as much brewing math as brewing lore. Yet, Daniels never hops off the deep end of beer geekdom. Instead, he complements this emphasis on data with the creative use of graphics; where one could get bogged down in the stats, there is usually a clear visual depiction to instantly summarize their meaning.

This focus on facts continues into part 2 of Daniels's guide, where it backs an admirably pragmatic take on beer styles and their importance in home-brewing. Daniels devotes a chapter to each of 14 major style categories, detailing historical origins and modern brewing techniques. He lays a contemporary groundwork by compiling and analyzing the recipes of the National Homebrew Competition's most successful beers. The assumption is that beers deemed representative of particular beer styles in modern competitions serve as ideal models for recipe creation. Among the information provided for each style is a chart showing the percentage of brewers using each type of grain and in what proportions the grains were added. Similar data are supplied for hop varieties, yeast strains, and water treatment. This reverse engineering of award-winning beers naturally benefits experienced brewers seeking to wow judges at the next competition. Yet, even brewers taking their first shy steps into creating their own recipes have much to gain from this kind of practical analysis. Daniels provides the basic tools a brewer of any level can use to formulate recipes with confidence and creativity. --Todd Gehman

The Solar Electricity Handbook is a practical and straightforward guide to using electric solar panels. Assuming no previous knowledge of solar panels, the book explains how solar panels work, how they can be used and explains the steps you need to take to successfully design and install a solar electric system from scratch using photovoltaic solar panels.

This is an up to date 2012 Edition of the book with even more diagrams, details and up-to-the-minute information on this exciting technology.

Accompanying this book is a solar resource website containing lots of useful information, lists of suppliers and on-line solar energy calculators that will simplify the cost analysis and design processes.

Why buy the Solar Electricity Handbook?

• The Handbook is a simple, practical guide to using electric photovoltaic panels.

• The book is suitable for enthusiastic novices, students and building professionals.

• Clear examples, diagrams and example projects are given to demonstrate the true capabilities of these systems.

• The Handbook is updated yearly, providing an up-to-date reference for anyone planning to use electric photovoltaic technology.

• It is the most comprehensive book on solar electric systems available today.

• It is backed up by the most powerful online calculator tools available, to make your design and calculations as straightforward as possible.

• With comprehensive detail in the book for all around the world, the Handbook provides you with information that is relevant to you and your project - where ever you live.

Early user interface (UI) practitioners were trained in cognitive psychology, from which UI design rules were based. But as the field evolves, designers enter the field from many disciplines. Practitioners today have enough experience in UI design that they have been exposed to design rules, but it is essential that they understand the psychology behind the rules in order to effectively apply them. In Designing with the Mind in Mind, Jeff Johnson, author of the best selling GUI Bloopers, provides designers with just enough background in perceptual and cognitive psychology that UI design guidelines make intuitive sense rather than being just a list of rules to follow.

Praise for previous editions of Designing Brand Identity:

An inspiring and powerful toolkit.

The Marketer

Alina Wheeler provides a practical structure for the brand building process.

Al Ries, coauthor, Positioning

Wheeler's book offers a cogent description of how strategy and design meet in the real world among world-class companies.

Marty Neumeier, author, The Brand Gap

A valued reference book for all members of the branding team.

Communication Arts

Product Description

Who are you?

Who needs to know?

Why should they care?

How will they find out?

In a densely crowded marketplace, corporations, organizations, and even individuals look for ways to differentiate themselves. That is the job of branding.

Whether your goal is to express a new brand or to revitalize an existing one, here is a proven, universal five-phase process for creating and implementing effective brand identity. From research and analysis through brand strategy, design development through application design, and identity standards through launch and governance, Designing Brand Identity is an essential reference for the entire process.

Enriched by new case studies showcasing successful world-class brands from Herman Miller and General Electric to the Obama '08 election campaign, this Third Edition offers new insights into emerging trends such as sustainability and social networks.

Alina Wheeler applies her strategic imagination and process management skills to revitalize brands for Fortune 100 companies, entrepreneurial ventures, and nonprofits.

Twelve Traits of the Best Brand Identity Firms

1. Strategic imagination. An ability to understand and align business goals with creative strategy and expression is critical.

2. Process focus. A disciplined process is used to foster collaboration, build trust, and ensure responsible decision-making and results.

3. Design excellence. Reducing a complex, meaningful idea to its visual essence requires skill, patience, and unending discipline, whether the endpoint is a symbol, a look and feel, or an integrated brand identity system.

4. Irrefutable logic. Creating a new system or brand architecture requires an ability to communicate a compelling case for change to any decision-maker, from the CEO to the director of marketing to a division head.

5. Alchemy. An ability to synthesize vast amounts of information and reduce it to a big idea. Also, an ability to cut through the clutter and see the “gold” in a marketing audit.

6. Empathy and insight. An ability to be collaborative and understand the perspectives of all stakeholders, to suspend judgment and transcend politics.

7. Flexibility and humor. An ability to keep an eye on the big picture despite constraints and challenges. A sense of humor always helps.

8. Mindfulness and curiosity. An awareness of what is going on in the wider world and insight into best practices and the branding landscape.

9. Tenacity. Boundless energy and the perseverance of a marathon runner are required to develop and refine key messages, new names, taglines, and branding guidelines.

10. Organization. Phase by phase, email by email, presentation by presentation, file by file, tracking and documentation are key.

11. Focus. First and foremost, the process must stay focused on the customer and their experience.

12. Passion. Passion fuels excellence and inspires brand engagement.

The ultimate tool for aspiring fashion designers who love to sketch clothes but dont have the skills (or the patience!) to draw proportional figures, this sketchpad is filled with 420 figure templates in 20 different fashion-forward poses. Printed in a specially formulated Pantone color, the figures disappear from view when photocopied or scanned, eliminating the need to fuss with light boxes or tracing paper. An illustrated garment glossary showing the distinguishing details between a caftan, a sheath, a maxi, and so on—plus additional resources—help fashion rookies create the wardrobes of their dreams.

*Would you like to use a consistent visual notation for drawing integration solutions? Look inside the front cover. *Do you want to harness the power of asynchronous systems without getting caught in the pitfalls? See "Thinking Asynchronously" in the Introduction. *Do you want to know which style of application integration is best for your purposes? See Chapter 2, Integration Styles. *Do you want to learn techniques for processing messages concurrently? See Chapter 10, Competing Consumers and Message Dispatcher. *Do you want to learn how you can track asynchronous messages as they flow across distributed systems? See Chapter 11, Message History and Message Store. *Do you want to understand how a system designed using integration patterns can be implemented using Java Web services, .NET message queuing, and a TIBCO-based publish-subscribe architecture? See Chapter 9, Interlude: Composed Messaging. Utilizing years of practical experience, seasoned experts Gregor Hohpe and Bobby Woolf show how asynchronous messaging has proven to be the best strategy for enterprise integration success. However, building and deploying messaging solutions presents a number of problems for developers.Enterprise Integration Patterns provides an invaluable catalog of sixty-five patterns, with real-world solutions that demonstrate the formidable of messaging and help you to design effective messaging solutions for your enterprise. The authors also include examples covering a variety of different integration technologies, such as JMS, MSMQ, TIBCO ActiveEnterprise, Microsoft BizTalk, SOAP, and XSL. A case study describing a bond trading system illustrates the patterns in practice, and the book offers a look at emerging standards, as well as insights into what the future of enterprise integration might hold. This book provides a consistent vocabulary and visual notation framework to describe large-scale integration solutions across many technologies. It also explores in detail the advantages and limitations of asynchronous messaging architectures. The authors present practical advice on designing code that connects an application to a messaging system, and provide extensive information to help you determine when to send a message, how to route it to the proper destination, and how to monitor the health of a messaging system.If you want to know how to manage, monitor, and maintain a messaging system once it is in use, get this book. 0321200683B09122003

Rethinking PowerPoint describes how to create and deliver compelling presentations that make the content stick, using techniques drawn from psychology, film, and design..

In 2010 speaker & filmmaker Ron Galloway became frustrated with his own presentation design and delivery. He spent 18 months interviewing presentation experts such as Nancy Duarte (slide:ology), Peter Norvig (head of research at Google), Dan Roam (The Back Of The Napkin), Carmine Gallo (Presentation Secrets of Steve Jobs) and many others, including experts from Penn State led by Michael Alley.

What emerged from his research was a set of standards for presentations that engage the brain, making the words and visuals work together rather than separately. Presentation delivery techniques were also researched, revealing ways to defeat stage fright, manage energy on stage, and lead the audience through a story that compels them and makes your message stick.

Rethinking PowerPoint describes how to create and deliver compelling presentations that make the content stick, using techniques drawn from psychology, film, and design..

In 2010 speaker & filmmaker Ron Galloway became frustrated with his own presentation design and delivery. He spent 18 months interviewing presentation experts such as Nancy Duarte (slide:ology), Peter Norvig (head of research at Google), Dan Roam (The Back Of The Napkin), Carmine Gallo (Presentation Secrets of Steve Jobs) and many others, including experts from Penn State led by Michael Alley.

What emerged from his research was a set of standards for presentations that engage the brain, making the words and visuals work together rather than separately. Presentation delivery techniques were also researched, revealing ways to defeat stage fright, manage energy on stage, and lead the audience through a story that compels them and makes your message stick.

• ISBN13: 9781449381653
• Condition: New
• Notes: BRAND NEW FROM PUBLISHER! 100% Satisfaction Guarantee. Tracking provided on most orders. Buy with Confidence! Millions of books sold!